The K-Y-A in KYA Anlytics stands for “Know Your Audience,” and founder and CEO Jeff Weisbein said that’s exactly what he’s trying to help online publishers do.
Weisbein has been in those shoes himself, having created and run the tech site BestTechie for more than a decade (though he took some time away from it to work as an analyst at Mashwork, now known as Canvs.tv). While there are many analytics products out there, he argued that they’re missing something crucial.
“They’re good at numbers, but oftentimes there’s a lack of context to those numbers,” Weisbein said. “For example, you could look at an article and see that it has 10,000 pageviews, but does that mean your audience enjoyed that piece of content, or do they click on it and leave?”
He’s hardly the only analytics maker talking about looking beyond clicks and pageviews. In Weisbein’s case, this basically means trying…
View original post 184 more words