The Science of Creating Demand

Sean on Startups

If you gave a random person your product for the first time, do you think they will immediately become a loyal customer? Maybe not for most products but definitely for your product, right?

Right.

Creating demand for your product is more than just building a great product. People have to know about it, understand what it does and have a problem that it fixes. Every year thousands of fantastic products fail because no one (or not enough people) knew they exist.

Whether you are building a physical product, writing a new blog or starting a consulting company you start with an audience of zero. Building an audience for your product starts on the same day you start working on the product. In fact, building demand for your product is often more important than building the product itself.

So, how do you build demand?

Step 1. Recruit Your Customers

Even before…

View original post 1,299 more words

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