Once Again, Down Wants To Hook You Up With Your SXSW Hookup

TechCrunch

It’s a new year, and a whole new SXSW, but some things don’t change. Thanks to an endless stream of parties with open bars, the (relatively) warm nights, and a large population of web-curious visitors descending on Austin, the tradition of the SXSW hookup lives on. And Down wants to help keep that tradition alive.

Twelve months ago, Down was just a little web app called “Bang With Friends” which sought to help users find out which of their friends also wanted to bang them.

And for a little while, it was basically all anyone would talk about.

That was due to a number of things: There were the secretive founders, who spent months trying to keep their identities under wraps. There was the fascination and utter fear and horror of marking a friend as “down to bang” only to find them return the favor… There was, frankly…

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