Beauty for men has always been a tricky issue; men are hung up on masculinity and somehow using face washes makes them feel less like a man.
Bevel’s designs are aesthetically pleasing without coming across as something you are likely to confuse with your girlfriend’s products at the counter.
Keeping to a earth tones, and a tone of that of an older brother giving the best advice to his favourite sibling, Bevel comes across a down to earth and simple product line.
Yet there is a sense of premiumness associated with the feel of Bevel. I feel that not only will I look good after using the products, I will look just as good using the products.
The spacing between words and sans serif fonts combined with 2 colour palette has given this site an air of freshness. I feel clean looking at it.
I wish I had a boyfriend so that I can buy this for him.