Color. Clarity. White space. Typography. It’s the visual balance driving any good art exhibition or magazine. But we’re not talking about either today. We’re talking about the McDonald’s Full Menu Explorer. It’s the complete McDonald’s menu, laid out entirely on a single page of their website.
That said, the menu is a very nice piece of work. And you only need go so far as Burger King’s menu–which includes combo meals, BTW– to see how decisions like a quieter background, putting a full menu on a single page, or quick-draw nutrition facts can make all the difference to user experience.